SHARP
DELUSION
Sharp Delusion, is a creative with a very diverse background in various creative sectors, such as music, advertising, brand creative direction, as well as the television and streaming industry, in the entertainment field.
Giving him the opportunity to travel in Europe, the Middle East, North America and the Indian Ocean.
"My goal is to create visually captivating pieces that blend fashion, pop art and surrealism, while meticulously caring for aesthetics and using modern technology. In order to provoke images that are both strikingly beautiful and intellectually stimulating, encouraging viewers to contemplate how digital media influences our perception of the world. I strive to create works that are aesthetically pleasing, disconcerting and thought-provoking. Drawing inspiration from various aspects of beauty and aesthetics, such as the attraction of the human form, landscapes, intricate details or illuminations."
What he appreciates most about AI is being able to work on the illusion of photography, beyond the surreal aspect that can be found in his images, but on the existence or not of the image by this disconcerting and misleading reality. Which is not found in the drawing and illustration.
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AI brings new opportunities to digital photography where instills a sense of doubt about the authenticity of such images.
According to him, AI has played a real role in the democratization of art, promoting inclusivity. However, even with a tool as developed as AI, a creative remains the very essence of his work, it's up to him to define the concepts and develop them, to cultivate his style and his artistic universe. AI remains a tool, which without a creative spirit will quickly be limited to reproducing the existing without originality, lacking meaning.
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AI should be seen as a valuable instrument that amplifies and supports artistic expression, rather than a substitute for the creative intuition and personal touch of the artist.
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“This transformative technology has the potential to dismantle traditional barriers within the art world, fostering greater diversity and representation. By providing artists with powerful tools, AI facilitates creative expression and enables the exploration of innovative art forms that were previously unimaginable."
In a way, AI is reshaping the definition of art, challenging established creative norms, emphasizing the importance of concept and creative context.
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The advent of AI, making it easier to acquire techniques, forcing artists to think and develop to stronger concepts and pay meticulous attention to aesthetics and the messages they wish to convey.
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There is great concern about the potential for AI to manipulate mass audiences and generate digital counterfeits that can be used in harmful ways. However, for Sharp Delusion, AI can solve various challenges, such as helping to cure diseases and prevent disasters.
The AI allows him to transform his visions and desires into tangible reality, allowing him to materialize his thoughts in a realistic way, which was not unimaginable before. He explores various AI prompts by remixing them with his own created imagery, constantly pushing the boundaries of what is achievable.
He attaches great importance to finding the balance between words, emotions and scenes, such as a fusion between text and image, it's an iterative process, requiring the generation of many images before identifying the one that really resonates.
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"Sometimes a scene or a story emerges,
and my goal becomes to create the perfect mood or narrative to bring it to life.
These narrative elements often play an important role
in shaping the final result."
For Sharp Delusion, there will be a lot of advanced AI at the video level, and it will be more than interesting for him as a creative to improve his skills in this area, in order to be able to bring his images to life and to get into video production.
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"The capabilities of AI to generate videos ne are not yet entirely convincing, but remain very playful. However, it exhibits a more playful and whimsical nature. Nevertheless, I believe that significant progress will be made in this area. I expect to see remarkable progress and breakthroughs that will improve AI's ability to create highly realistic and immersive visual experiences. I'm excited about the potential ahead of us and look forward to exploring and contributing to this evolving landscape."